LOS ANGELES
Fans of television’s musical phenomenon GLEE can connect with their favorite characters on Facebook and unlock never-before-seen footage from the show’s spring season through a special GLEE social trailer powered by CTV.
CTV’s hypervideo technology brings the entire Web together in one immersive video experience that includes social media and additional content. Through this CTV and FOX collaboration, viewers can get closer than ever to America’s favorite glee club.
FOX will host the CTV-powered GLEE promo at Fox.com/glee while integrating in real-time with Facebook, the popular social networking site. Viewers can become fans of their favorite characters and watch the trailer without ever leaving the video experience.
“We are honored to partner with FOX and GLEE for the first ever application to incorporate CTV technology,” says David Kaiser, chief executive officer and co- founder of CTV. “This is just a glimpse into CTV’s groundbreaking software that will change the way people interact with online video, and we can’t wait to bring audiences even closer to the shows they love.”
With the CTV-enabled GLEE Web app get a preview of the new season including “Hell-O,” the spring premiere episode, airing at a special time on Tuesday, April 13 (9:28-10:30 PM ET/PT) on FOX.
“CTV’s technology offers an innovative viewing experience that allows GLEE fans to engage with our content in a unique, interactive way,” says Hardie Tankersley, VP of online content and strategy for FOX.
About Coincident TV
Coincident TV enables hypervideo – the merging of online video, social media, weblinks and commercial transactions in one immersive experience. The company provides a robust software suite that empowers content creators and distributors to easily design, manage and measure hypervideo engagements delivered to PC, netbooks, tablets and mobile devices. Coincident TV is founded by successful serial entrepreneurs David Kaiser and Bruce Schwartz. The company is based in San Francisco, Calif. and on the Web at www.coincident.tv.