Endeca Digital Asset Navigator
Media companies and brand marketers that effectively reuse digital assets like video, audio and images see substantial cost savings, supply chain efficiency, faster time to market, and new revenue channels. But reuse has historically been difficult. That’s because Digital Asset Management and Marketing Asset Management solutions specialize in content management, storage, and workflows, but have limited search capabilities and rigid navigational hierarchies, which hinders discovery of digital assets. In addition, other important information for digital asset reuse, including syndication rights, licensing rights, prior usage, related marketing campaigns, advertisers, and target demographic is often unavailable, stored in siloed source systems.
The Endeca Digital Asset Navigator solutoin gives you the most powerful capabilities available to locate digital assets quickly and easily, understand how they’ve been used in the past, and make them easy to reuse in the future. The Digital Asset Navigator solution from Endeca is the most effective way for producers, editors, graphic designers, and marketers to find the content they need and to discover new assets they may not have even known existed, resulting in faster time-to-market, increased productivity, improved content quality, and lower production costs.
With the Digital Asset Navigator solution, you can:
- Encourage exploration and discovery by displaying attributes such as production type, scene type, location, and orientation as navigation options, letting users browse large collections of digital assets and refine long lists of search results.
- Help people quickly find assets with the latest search features, including “look ahead” suggestions, spell correction, synonyms, and compound dimensions.
- Integrate related data from DAM and content management systems, as well as databases, file servers, enterprise applications and other source systems, providing a 360-view of information relevant to digital asset re-use.
- Take advantage of Endeca’s advanced security capabilities to ensure that users only have access to data they are approved to see and use, decreasing legal and compliance costs.
- Implement new and evolving solution capabilities at lower risk. With trends constantly changing, it is critical to remain at the forefront, and capabilities from Endeca’s core platform and partnerships allow you to continually innovate without the burdens of custom-coding.