Does Google Search Need a Hit of Caffeine?

Google is at work upgrading its leading search engine program, and the company announced that it is opening up an online preview to let web developers give feedback on the nascent program

Google is at work upgrading its leading search engine program, and the company announced that it is opening up an online preview to let web developers give feedback on the nascent program. Not content to let Microsoft dominate search engine news with Bing’s impressive consumer-focused additions and the big Yahoo search partnership, Google has unveiled a new search engine development program it is calling “Caffeine,” which it hopes will make Google search even faster and more relevant and useful for users.

I’m not exactly sure why Google needs to be faster (those 0.2 seconds of search time don’t really slow down my day) and it’s unclear exactly how the engine will change. For now Google developers say that regular users won’t be able to know the difference if they give Caffeine a taste.

Continues @ http://business.theatlantic.com