Digital asset management – guts versus gloss

Starting the week off with a whole load of tech news to digest, I was tempted (for no good reason) to let rip on the digital asset management industry this morning and voice my own loudly vented spleen in no uncertain terms.

Document management, digital asset management, software configuration management and a litany of other data-centric panaceas are all staring at me from my inbox with all the rosy-cheeked positivity of a Californian self-help group leader.

Oh I know – I shouldn’t be such a grouch. I am wed to American ‘upbeatness’ in more ways than most… and today isPresident’s Dayafter all.

The trouble with a lot of this data management news (I would contend) is that it can be just so superficial. Time and time again I see stories where the core functionality (or USP if you prefer) of the application and the process by which the software works have not been addressed. They think we just want to know if it cuts customers’ waiting time.

It’s all about the bottom line now then is it? I guess so.

Continues @http://community.zdnet.co.uk