Digital Asset Management – Scientific American
DPCI Assists Scientific American with Digital Asset Management Procurement Process.
Since 1845,Scientific American has been the leader in informing the public with the latest scientific insight and technological news. The oldest continuously published magazine in the country,Scientific American provides the latest research, news, and features for its readers. Over the years, authors such as Albert Einstein, Francis Crick, Jonas Salk, and Linus Pauling have all submitted their works and left their respective marks on the publication. The magazine has readers worldwide.
The Challenge
In June 2007,Scientific American set out to find a digital asset management system to centralize and manage rights and permissions for a significant portion of all published editorial content, including text, illustrations and photographs. The new system would ultimately help staff reuse legacy and new content across print and digital media more effectively.
Continues @http://www.databasepublish.com
Other Digital Asset Management Case Studies:
Ethan Allen selected DPCI to develop its digital asset management strategy and support the company’s transition to an all-digital environment.
Hachette Filipacchi Media sought to purchase an enterprise-wide digital asset management system for its staff to use to prepare material for publication in print, web, mobile, and other channels.
Royal Caribbean Cruises Ltd. enlisted its agency – Arnold Worldwide – to recommend a new DAM strategy, and identify other technology options that would better suit the needs of its network of agencies and affiliates. Arnold partnered with DPCI to support RCCL’s needs.
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