Delivering Unprecedented Digital Asset Reuse

Open Text and Endeca Partner to Deliver Unprecedented Digital Asset Reuse

CAMBRIDGE, Mass. – April 16, 2009 –Endeca Technologies, Inc.,a search applications company andOpen Text(NASDAQ: OTEX, TSX: OTC), a global leader in Enterprise Content Management (ECM), today announced a formalized partnership to deliver Endeca’s Digital Asset Navigator solution on Open Text Digital Media Group’s Enterprise Media Management Solution. The joint offering is designed to provide leading media, publishing and retail organizations with an unprecedented ability to cut costs and streamline operations by reusing existing digital assets, such as audio, video, and images that are stored in house instead of recreating or purchasing new assets.

Open Text is a leader in enterprise Digital Asset Management solutions, offered as part of the Open Text ECM Suite. Open Text’s award-winning and proven Digital Asset Management solutions are the choice of leading companies around the world, including BBC, Wal-Mart, Time, Paramount, HBO and Discovery Communications, among many others.

Discovery Communications, the number one nonfiction media company in the world, recently deployed Endeca’sDigital Asset Navigatorsolution which provides the state-of-the-art search and Guided Navigation® capabilities in Discovery Communications’ Digital Media Center on top of Open Text Digital Media Group’s Enterprise Digital Asset Management Solution. The Digital Media Center is a web application that stores digital assets related to Discovery productions, enabling users to search, retrieve and collaborate using digital assets for creating productions and the repurposing of content. As a result, Discovery’s production teams can extract new value from their digital content investments, speed production times and reduce production costs through the access and discovery of existing video, audio and image assets.

“We have received positive user feedback from our application built on Endeca and Open Text,” said David Kline, Chief Information Officer, Discovery Communications. “Discovery’s digital library is one of our most valuable assets, and the breadth and quality of the collection is one of the best in the media industry. The new system allows producers and directors to find digital assets that were simply inaccessible before. It also drastically reduces search time and is a leap forward in terms of usability. As a result, we areenabling users to access our digital content more efficiently, yielding cost savings and faster decision support and content review– crucial in the media industry.”

Endeca’s Digital Asset Navigator offers an unprecedented access and discovery experience, combining Endeca’s market leading search, Guided Navigation and Content Spotlighting capabilities. It integrates related data from Open Text’s enterprise Digital Asset Management solution, as well as databases, file servers, enterprise applications and other source systems, providing a 360-view of information relevant to digital asset reuse. The joint solution also takes advantage of Endeca’s advanced security capabilities to ensure that users only have access to data they are approved to see and use, decreasing legal and compliance costs.

“Today’s media and retail firms are looking for new ways to reduce costs by making better use of existing creative instead of redesigning or purchasing it from third parties.” said John Andrews, vice president, Industry Solutions for Endeca. “By combining the powerful workflow and digital asset management capabilities of Open Text media management with the search and discovery capabilities of Endeca’s Digital Asset Navigator, creative personnel can gain far superior visibility into existing assets available for reuse saving tens of millions of dollars.”

“The partnership announced today with Endeca is notable not only for the completeness of the solution that Discovery now enjoys, but also for the solution’s speed of development and flexibility which can be directly attributed to the robust set of open standard interfaces that both Open Text and Endeca support,” said Damian Saccocio, VP of Product Marketing for the Open Text Digital Media Group. “We look forward to further implementations at other organizations seeking to maximize their media investments and optimize workflows.”

Learn more about the Open Text and Endeca partnership at the Open Text booth SU11417 at the NAB Show, the premier event for content professionals.

Open Text’s Leadership in Digital Media Solutions
The Open Text Digital Media Group is a leader in enterprise and hosted media management solutions, bringing a depth of experience around rich media workflows and capabilities. Open Text’s award-winning and proven solutions are trusted by leading companies such as the BBC, Wal-Mart, Time, Discovery Communications, Paramount, HBO and many more. For more information about the Open Text Digital Media Group, visitdigitalmedia.opentext.com.