From corporate intranets to forging a so-called ‘anti-archive’ DAM philosophy, celum CEO Michael J. Kraeftner is a man on a mission. In this edition of DAM Talk, Editor-in-Chief Paul Quigley discovers that there’s more to Austrian economics than a silent Metternich or a one-size-fits’all DAM solution – far from it. From sales and marketing asset management, to brand assets and video assets, Kraeftner’s celum seems to have it all covered.
