Naresh Sarwan, one of my favorite commentators in the DAM space, writes at DAMNEWS about a soon-to-exist phenomenon called “Cloud Brokerage”. Using an excellent piece by Stacey Higginbotham as inspiration, Sarwan discusses the issues and risks associated with “the proposition that cloud providers might become one-stop shops for all computer resources, including short term human resourcing.”
As if we weren't meta enough already, Ms. Higginbotham based her article on a recent report from our friends at Forrester. Without diving too deep into the research from Forrester, the research giant was kind enough to offer this extremely detailed infographic to help explain the cloud broker business model.
Continued at DAM Lowdown: Cloud Brokerage, Marketing Asset Management, DAM Stew