Coordinating Corporate and Distributed Marketers.
How to bring corporate and distributed marketers together into a highly coordinated and effective marketing machine
Marketing professionals who manage distributed marketing networks have long held a common set of challenges. The five most mentioned challenges are:
- Keeping brand messaging consistent when there are so many people involved
- Managing content versioning for local market relevancy
- Getting new messages and materials quickly to market
- Responding to local marketers’ requests in a timely manner
- Maintaining frequent and strong communication that creates synergy
Over the past few years technologies like marketing asset management and distributed marketing management have helped to address some of these challenges. These technologies often combine digital asset management, collateral customization, and marketing process automation in a marketing interface to enable easy, cost-effective, and brand compliant localization of corporate marketing messages. These technologies may also enable speed to market, real-time version control system-wide, and complex backend workflow to make the marketing process easy for local marketers. A few technologies extend this functionality to any language and any currency for global localization.