Content Strategyis an emerging field of practice within the discipline of User Experience Design (UXD). It also describes in a professional context the roles, work products, knowledge, methodology, and perspectives of content strategists.
Content
Content is substance. No matter the platform, publication, or format, content refers to everything that conveys meaning:
- “Content includes the text, graphics, video, and audio that make up an interactive experience.”—Kristina Halvorson[1]
- “Technically, Web content can be anything that appears on a website, including words, pictures, video, sounds, downloadable files (PDF), buttons, icons, and logos.”—Richard Sheffield
- “Information and experiences that may provide value for an end-user/audience.”—Wikipedia[2]
- “Everything is content.”—Rachel Lovinger quoting Chris Sizemore.[3]
Continues @http://knol.google.com
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