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Cinnafilm and ARRI Refocus Sales Efforts of Texture Control and Associated Technology

Cinnafilm and ARRI announce collaboratively that ARRI will be providing Relativity Texture Control software (version 1.4.x) solutions to its ARRISCAN™ and ARRILASER™ customers, packaging Cinnafilm’s world-class noise management, grain modeling and defect removal technologies; along with upgrade and enhancement bundles for ARRI’s Academy Award-winning film scanners and recorders. Cinnafilm will continue to expand its Pixel Strings™ GPU-based technology under the Dark Energy™ software brand, selling version 2.0 of its professional optimization, conversion, and grain simulation products alongside new plugin offerings directly and through its resellers. Cinnafilm will also continue to provide technical support to ARRI’s Relativity 1.4.x product for a period of two years, as well as an upgrade path to the Dark Energy variant for ARRI customers. Cinnafilm is also signed on to add ARRIRAW capability to its Dark Energy product line by yearend.

From Glenn Kennel, President of ARRI US.; “ARRI partnered with Cinnafilm to bring the superior image quality and GPU-enhanced performance of its texture control and grain modeling algorithms to film postproduction customers. We are confident that it remains the very best grain management technology on the market. We will focus our efforts on supporting our existing customer base.”

According to Lance Maurer, CEO of Cinnafilm; “Cinnafilm has worked very hard since this partnership began to assure its technology matched the visual integrity ARRI has always offered its customers. As the landscape of media and post changes, however, it is essential to adapt our technology into new platforms, applications, and partnerships while remaining strong allies with current ones. We remain focused on supporting the ARRI client base while forging ahead with new ideas and applications for our unparalleled Pixel Strings engine. Dark Energy software is getting stronger and more capable as GPU technologies evolve, and soon we will announce several powerful applications as plugin variants as well as an upgraded version of our flagship product. Look for a strong showing by Cinnafilm at IBC this year.”

Availability
The Cinnafilm Dark Energy 2.0 software suite will be available worldwide beginning September 1, 2010. Relativity 1.4 is available immediately from ARRI. For further information please visit our websites at www.cinnafilm.com and http://www.arri.de/digital_intermediate_systems/introduction.html.

About ARRI
Located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the largest manufacturer of professional motion picture equipment in the world. In 2001, ARRI was restructured and converted into a closely held corporation. The company is involved in all aspects of the film industry: engineering, design, manufacturing, production, visual effects, postproduction, equipment rental and laboratory services (film and sound). Manufactured products and technologies include professional high definition video with the ALEXA camera, the ARRIFLEX D-21, in addition to camera systems for 16mm, 35mm and 65mm film, location and studio lighting fixtures, digital imaging systems like the ARRISCAN, ARRILASER, ARRICUBE and ARRI Relativity. These products and services are offered through a network of subsidiary companies, agents and representatives worldwide.

For locations and more information, visit: www.arri.com

About Cinnafilm Inc.
Cinnafilm Inc. is an Albuquerque, New Mexico-based engineering software firm dedicated to the development of powerful, reliable and intuitive film and video production tools for creative professionals in the film, broadcast, and postproduction markets. The company’s patent-pending Pixel Strings technology – the result of over six years of dedicated research – is a software engine backbone designed to harness the full power of parallel processing specifically for motionbased image optimization solutions. Additional information on Cinnafilm can be found at www.cinnafilm.com

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