Can Social Media be Managed?

Imagine that you have a culture where markings of authority is essential to knowledge pedigree and that pedigree knowledge can only be delivered as part of a carefully orchestrated multi-level consensus campaign. Does not sound like a very good fit for social media technology. However, it may indeed be a good home, with some tuning of the technology.

When you get your social media collection out of the box and lay out the parts you notice a “blog” (like WordPress), a “wiki” (like MediaWiki), a “tagspace” (like del.icio.us), a “web cms” (Joomla, Drupal, etc.), a “media repository” (like Dspace), a “discussion system” (like phpBB), a “social profile system” (like facebook), a “microblog” (like twitter), and maybe a few other parts. All of these components are ready to use in a highly collaborative Web 2.0 environment

Continues @ http://stewsutton.wordpress.com