As beneficial as DAM is to improving storage efficiency, Thomas Vernersson, president of storage management software vendor Northern (www.northernsoft.com), says the real story lies in data availability in today’s increasingly distributed and collaborative work environments.
“Efficient digital asset management assures that business-critical data is available when needed; that data is streamlined to facilitate efficient, low-impact, timely backups; and that storage devices are kept from filling up,” says Vernersson. “This allows organizations to defer new hardware purchases.”
Full article DAM becuase storage can’t grow forever
For all its promise, however, DAM is no magic bullet. Art Powell, president of Trinsic Technologies (www.trinsictech.com), says it may motivate the wrong kinds of behaviors.
“DAM is good for companies that have lots of files, such as images and PDF files, and want a way to catalog what they have for search and retrieval,” says Powell. “However, it’s not necessarily an efficient way to contain storage growth as it can actually encourage users to store everything. If a company is looking for ways to control storage growth, there are much better ways to accomplish this through network policies and implementations.”
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