An inspiring case of IT-marketing governance – Chief Marketing Technologist.
I have to share an inspiring IT-marketing experience with you.
I’ve advocated before that IT doesn’t need to own and implementall technology in an organization in order to provide valuable guidance and oversight. Instead, the CIO can provide governance on independently operated technology projects much in the same way that the CFO provides financial governance for other departments — while still letting those groups wield their budgets without micromanagement.
Or, more broadly, how the Board of Directors of a company provides corporate governance on behalf of the shareholders — while still letting the CEO run the organization with a minimum of interference.
But would, could such utopia —marketers running their own technology projects with IT simply providing useful governance — actually exist in the real world?
Yes, it can. Because I just witnessed it first-hand.
Although I cannot reveal the specific company involved, I recently worked with a large, financial industry customer that had just subscribed to my company’spost-click marketing SaaS platform. The purchase was made directly by marketing, to enable them to create new digital marketing campaigns and optimization programs — outside of the company’s own IT department.
However, being a large, financial industry firm, it’s important for the organization to be secure and compliant with all relevant regulations when it comes to data collection and information publishing. So, a member of the company’s information security team intervened to review.
We’re from the government and we’re here to help
Continues @http://www.chiefmartec.com