At the 2011 International Consumer Electronics Show (CES) in Las Vegas, Technicolor is presenting its Certifi3D 3D certification program and launching MediaNavi, its multi-screen content platform. The latter is “designed to make navigating the universe of content simple, seamless, and social for consumers everywhere,” reveals a representative.
The Technicolor Certifi3D program, targeted at broadcasters and network service providers, is designed to ensure the delivery of quality and comfortable 3D experiences to end consumers. 3D material is evaluated against a set of objective criteria for stereographic reproduction to ensure it meets minimum quality requirements before being delivered to consumers. Technicolor’s 15-point quality checklist identifies common errors in production which result in suboptimal 3D content, according to the representative.
Technicolor’s new MediaNavi, making its public debut at CES, is being called the first cross-platform/cross-operating system user experience geared toward network service providers and consumer electronics manufacturers. MediaNavi, according to the company, “stimulates consumers to discover and enjoy content in a more simple and seamless manner via advanced metadata techniques combined with MediaNavi’s new multi-screen, touch enabled interface.”
“MediaNavi was developed to bring the real service power of networks to devices, such as tablets, set-top boxes, and mobile devices, enabling consumers to discover new content, share their discovery with their social network, and consume content in a rich and immersive manner,” says Frederic Rose, chief executive officer at Technicolor.
“With our near 100 year history of serving content creators and studios worldwide, always with an emphasis on image quality, the power of metadata is something Technicolor truly understands,” adds Rose.
MediaNavi will be available for trial in spring 2011. The company also plans to offer training programs to broadcasters and content creators to help them migrate their production and postproduction techniques from traditional to 3D television.
As more home and portable devices become Internet connected, cloud-based solutions such as MediaNavi are expected to help consumers enjoy a more robust experience.
Innovative electronic platforms continue to drive the demand for more, and more compelling, content. It is a trend that will certainly continue well into the future. Will digital content creators answer the call for “more and better” CG?