ARRI Signature Primes

Casting the look of a camera into glass

Casting the look of a camera into glass

Recently I had the pleasure of meeting with ARRI’s senior color designer, and I asked him the question I like to ask all camera manufacturers: “Why?&#8221…

ARRI Signature Primes: the conscious design of softness

ARRI Signature Primes: the conscious design of softness

This is a story about a lens family whose soft focus backgrounds were consciously designed, and the lens mount that made them possible. For the last six months I&#8217…

NAB 2018: ARRI Signature Prime Lenses for ARRI ALEXA LF

NAB 2018: ARRI Signature Prime Lenses for ARRI ALEXA LF

ARRI Signature Primes were designed in conjunction with the ARRI ALEXA LF large format digital cinema camera and are meant to compliment with large format camera system. The brilliant Signature…