Convergent Design sent out this email today: Dear Valued Dealers and Customers, After careful consideration, Convergent Design has decided...

ARRI’s groundbreaking ALEXA camera has gone through many iterations in the 10 years since it first appeared in Chicago....

The ARRI Signature Primes exemplify top of the line optical precision while also retaining an organic, emotionally engaging image....

Ever since I took ownership of my C500mkII I’ve been asked over and over how it stacks up against...

NAB Canceled. Everyone stuck inside their homes. One-on-one meetings canceled. It is a helluva time to try to deliver...

Technical Sales Rep Chase Hagen and I will be showing off the Alexa Mini LF and ARRI Signature Primes...

In 2018, when the venerable Cine Gear show we all know and love in Los Angeles, decided to venture...

Years ago, while assisting on a sitcom, I helped the director of photography shoot exposure tests on all of...

“What’s with the pattern in the headlights?” I asked the first camera assistant, as I looked through “B” camera...

ARRI is now shipping Signature Primes, lenses “designed to render organic, emotionally engaging images, gently softening and texturizing the...