For years, the conversation around Avid Media Composer has lived in a strange tension between reality and perception. On one hand, it remains the backbone of high-end feature film and television editorial. On the other hand, many editors, especially freelancers and independent creators, still see it as closed, enterprise-focused tool, and not part of their … Continue reading NAB 2026: Avid Is Opening Up, and Gemini Might Help […]

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