How to Upsell Services to your Clients
March 26, 2019 @ 6:00 PM - 8:00 PM PDT
Sales?! As creatives that is often a four letter word. Creatives are not known for being the best at sales or promoting themselves. So if that sounds like you and trying to go out and land new clients seems like a root canal maybe consider something a little less painful – upselling your existing clients!
Yes that still is using the word sales but believe me increasing your services to your existing clients is way easier and after this webinar may not even feel like selling to them. In this webinar I will go over the best ways to add value to your clients, offer new services, get additional rental gear on your jobs and even secure more work on an ongoing basis.
-How to talk to your client about their needs
-“Showing” your clients the things you can do they may not know you offer
-Asking the right questions that leads you to new opportunities.
-Straight up asking them for work (but not in a way you might think)
I’d like you to think of this as more of a question and answer session with your clients that will lead to new revenue rather than you doing sales. In the end the better you can understand your clients needs and communicate your skills will result in more work (i.e. money) for you and a happier client in the end. It’s a true win – win.
Barry Andersson is an award-winning director and cinematographer. His career started with live television video production and now includes many acclaimed short films, several television pilots, numerous commercials, and a pair of feature films. Mr Andersson takes his real world experiences and shares those images and lessons with everyone from the US Marine Corp combat camera teams, many of the leading teams of the four major sports leagues, leading universities around the US as well as leading productions looking to take advantage of the latest technology. Mr Andersson is also the author of the DSLR Filmmakers Handbook.
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