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NAB 2016 – some thoughts on the VR hype-stream and the reality of PRESENCE

NAB 2016 – some thoughts on the VR hype-stream and the reality of PRESENCE

With less than two weeks to go before NAB 2016 and my inbox regularly inundated with a multitude of VR related press releases, I can’t help but feel a…

Helping filmmakers realize the full potential of VR storytelling

Helping filmmakers realize the full potential of VR storytelling

Figuring out how content creators can and should approach storytelling in a virtual environment is something I’ve explored in the past, as the interest in VR continues to build…

Using Reward-based Crowdfunding to Build Exposure: The Results

Near the start of our reward-based crowdfunding campaign I wrote a piece for PVC outlining the ‘partnership approach’ we were taking to build exposure so that we could reach…

Distributed Databases: Tech Disruption That is Going to Give Media Producers a New Edge

Distributed Databases: Tech Disruption That is Going to Give Media Producers a New Edge

The Fellini film 8½ is perhaps one of the best films about the anxiety and creative crisis of making a film. In the 50 years since the film was…

4 Easy Steps to Transmedia Screenwriting

4 Easy Steps to Transmedia Screenwriting

Let’s say you’re a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the ‘Fade Out…

Using Reward-based Crowdfunding to Build Exposure

Using Reward-based Crowdfunding to Build Exposure

Among the different forms of crowdfunding that are now available to entrepreneurs and creators, the reward-based option is presently the one most favoured by those working in the creative…

Creating an Interactive Tablet Experience

Creating an Interactive Tablet Experience

When the iPad first came out, I was intrigued by the storytelling possibilities of haptics and what role they would play in the works of future writers and content creators…

Unsung Pioneers

Unsung Pioneers

In this series of articles I will discuss the story culture across different countries in Southeast Asia and the Greater China Region. Essential part will be how Asian storytellers adopt…

How to Write and Develop a Transmedia Franchise

How to Write and Develop a Transmedia Franchise

We are living in a time when the old ‘monolith media’ are fragmenting, audiences are becoming more specialized and the ways in which you can access content are…

Transmedia Expert and EMMY-nominated Nuno Bernardo Launches New Book

Transmedia Expert and EMMY-nominated Nuno Bernardo Launches New Book

Nuno Bernardo, award wining and EMMY-nominated writer producer from beActive Entertainment, launches new Book about Transmedia Storytelling and how his approach can help producers to create strong Entertainment brands…

Setting the East Versus West Coast Transmedia Clash

Setting the East Versus West Coast Transmedia Clash

Leaders from USC Annenberg’s Annenberg Innovation Lab (AIL) convened Wednesday, June 4 to discuss transmedia and the ways it differs from coast to coast. The two hour discussion, entitled…

Audience and Population Activation: A Transmedia Approach

Audience and Population Activation: A Transmedia Approach

Transmedia development and production methods have been embraced by entertainment and advertising industries around the world, but can these techniques be used to provoke real discussion, inspire, or even motivate…

Data Management in the Magical World of Transmedia

Data Management in the Magical World of Transmedia

These days there’s no shortage of devices on which consumers can view and digest media. This array of platform engagement hasn’t gone unnoticed by the media…

How To Recognise A Modern Transmedia Audience

How To Recognise A Modern Transmedia Audience

As I type this I like to check and read what I write on my mobile at the same time. To see how it looks, flows, feels. Smartphones and tablets…