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Emerging Theaters

Paris Premiere for The Life of Pi For decades, the theater has been the source of much hand wringing within the entertainment industry. The ‘80s and ‘90s were…

What Vin Diesel Can Teach You About Transmedia

What Vin Diesel Can Teach You About Transmedia

Many people look at Vin Diesel and see the well-muscled action star of The Fast and the Furious; the high-speed, high-testosterone thrill ride that dominates box office…

Achievement Unlocked?

Achievement Unlocked?

  Recently, Steven Spielberg announced that he’s partnering with 343 Industries to create a live-action television series for one of the most successful game properties in the…

All the World’s an Upfront

All the World’s an Upfront

There is alternately a grand hemming and hawing about the death of TV or the renaissance of television. What’s going on? As TV network ratings fluctuate and while…

Make Haste Slowly

Make Haste Slowly

Kikkoman USA is taking corporate storytelling seriously, and I was as shocked as anyone else when I was not only intrigued by a 30-second bumper on Hulu.com, but…

The Producer as Serial Entrepreneur

The Producer as Serial Entrepreneur

I attended the Producer’s Guild of America’s Crossover Producing Panel in early April, the panelists were all producers who had taken their experience in film or…

The Future is Here and it is Grumpy: The Monetization of Memes

The Future is Here and it is Grumpy: The Monetization of Memes

The digital revolution has happened, it was televised, but it was also online, on mobile devices, social media networks, out-of-home advertisement, and even books. Some of the advances…

Beautiful Creatures, Terrible Numbers

Beautiful Creatures, Terrible Numbers

Some of the last decade’s biggest entertainment success stories have been drawn from the Young Adult publishing market. These franchises are aimed squarely at female fans, an underserved…

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