Why the AMP Project improves our web content distribution

Learn how a 2-minute investment in the AMP Project improves user experience and increases your web traffic.


In case you are unfamiliar, the AMP Project (Accelerated Mobile Pages Project) is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone – publishers, consumer platforms, content creators and consumers. I implemented it a week ago with three of my websites. It took less than two minutes to install, and it has already produced additional traffic.

2:51 non-tech introduction to the AMP Project

6:35 tech intro to AMP by Paul Bakaus

Paul Bakaus a Developer Advocate for Chrome and the Open Web at Google and spends most of his time improving the DevTools.

Why was it so simple for me to implement AMP in my websites in under 2 minutes each?

The three websites where I installed AMP (AllanTépper.com, AllanTépper.soy and CapicúaFM.com) use a self-hosted installation of WordPress, the leading CMS (Content Management System) used by organizations like Bloomberg Professional, Canada.com, Glamour (Italy), Group Renault, Ringling Bros. and Barnum & Bailey Circus, Latina.pe (Perú), Mercedes Benz, New York Post, Sony Music, TeleCrunch, The Herald Sun (Australia), The New York Times Company, The San Francisco Examiner, The Walt Disney Company, Time Inc., Toyota Motors Brasil (with an s), Variety, and of March 2016, ProVIdeo Coalition magazine too! Ever since its birth in 2008, many of the the independent writers here at ProVideo Coalition have been wishing for WordPress, and this wish has thankfully been fulfilled by Moviola, the new owner of ProVideo Coalition. Since Automattic (with a double t, the people behind both WordPress.com and WordPress.org, the latter being the code source for self-hosted WordPress sites) are the same people who created the free AMP Project plugin for WordPress. It was as simple as clicking once to install it, and once to activate it, and voilà, my websites are now AMPed! I have already received additional traffic, since AMPed web pages are even faster than what my pages were before, which means that Google search results favor AMPed pages in search results. As content consumers become used to seeing the AMP tag, they will also associate it with a faster experience, so they’ll likely be more likely to click on other results with the AMP tag in the future.

If your website is not based on WordPress, it might take you a little longer —or be more difficult to implement. Visit ampproject.org for more information. Publishers like Google, Pintrest, Twitter, LinkedIn,Vox, The New York Times, The Guardian, Globo and I have already AMPed our websites.

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FTC disclosure

No manufacturer is specifically paying Allan Tépper or TecnoTur LLC to write this article or the mentioned books. Some of the other manufacturers listed above have contracted Tépper and/or TecnoTur LLC to carry out consulting and/or translations/localizations/transcreations. Many of the manufacturers listed above have sent Allan Tépper review units. So far, none of the manufacturers listed above is/are sponsors of the TecnoTur programs, although they are welcome to do so, and some are, may be (or may have been) sponsors of ProVideo Coalition magazine. Some links to third parties listed in this article and/or on this web page may indirectly benefit TecnoTur LLC via affiliate programs.

Copyright and use of this article

The articles contained in the TecnoTur channel in ProVideo Coalition magazine are copyright Allan Tépper/TecnoTur LLC, except where otherwise attributed. Unauthorized use is prohibited without prior approval, except for short quotes which link back to this page, which are encouraged!

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Born in Connecticut, United States, Allan Tépper is an award-winning broadcaster & podcaster, bilingual consultant, multi-title author, tech journalist, translator, and language activist who has been working with professional video since the eighties. Since 1994,…

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