Art Adams is a cinema lens specialist at ARRI, Inc. Before that, he was a freelance cinematographer for 26 years. You can see his work at http://www.artadamsdp.com.

Art has been published in HD Video Pro, American Cinematographer, Australian Cinematographer and Camera Operator magazines, and has written for ProVideo Coalition since its inception. He is an active member of the International Cinematographers Guild and a former member of the Society of Camera Operators (SOC).

Lensbaby Macro Test

I shot this footage back in November when I bought my Lensbaby 3GPL kit with wide angle/telephoto attachments and macro kit.I’m in the process of writing…

Don’t Swim at the Bottom

I’m on a couple of email lists, and a thread on one of them caught my eye this morning. It was about crew and pricing, and inevitably someone…

HOW TO: Use a Color Meter

Color meters were never designed to be used to measure light sources with a broken spectrum. How much should we trust them? The typical color meter has three sensors that…

WEB SPOTS: Fast, simple, cheap, P2

My first P2 projects, three web spots, are now live–and I’m impressed at what we did with a small crew and a tiny camera. The crew…

HOW TO: Manually White/Black Balance with a Vectorscope and Paintbox

Not all cameras white/black balance properly. Learn how to use a paintbox and waveform/vectorscope to do it manually. Every HD and video camera is different. Period. As often…

How to Break Into the Entertainment Biz

Hi all! Thanks to my friend Adam Wilt and the graciousness of the PVC gang I now have a soapbox to slip off of. I’ll do my best…