Cinematographer Art Adams shoots spots, visual effects, web/interactive/mobile and high-end marketing projects. His website is at http://www.artadamsdp.com.

Art has been published in HD Video Pro, American Cinematographer, Australian Cinematographer and Camera Operator Magazine He is a current member of the International Cinematographers Guild, a past member of the Society of Camera Operators (SOC), and an industry consultant and educator. He lives in the San Francisco Bay Area.

Chip Color Balance: How Much of a Difference Does It Make?

Life isn’t easy when one lives with overly intelligent appliances. In my case, my home is “enriched” by Harry the Civil Toaster (“civil” not…

Half-color Fashion: Why Project: Runway looks “thin”

Today I had an interesting conversation about bit depth with my toaster. “So, tell me,” said Harold the Civil Toaster (not civil as in kind, but because he…

Lensbaby Macro Test

I shot this footage back in November when I bought my Lensbaby 3GPL kit with wide angle/telephoto attachments and macro kit.I’m in the process of writing…

Don’t Swim at the Bottom

I’m on a couple of email lists, and a thread on one of them caught my eye this morning. It was about crew and pricing, and inevitably someone…

HOW TO: Use a Color Meter

Color meters were never designed to be used to measure light sources with a broken spectrum. How much should we trust them? The typical color meter has three sensors that…

WEB SPOTS: Fast, simple, cheap, P2

My first P2 projects, three web spots, are now live–and I’m impressed at what we did with a small crew and a tiny camera. The crew…

HOW TO: Manually White/Black Balance with a Vectorscope and Paintbox

Not all cameras white/black balance properly. Learn how to use a paintbox and waveform/vectorscope to do it manually. Every HD and video camera is different. Period. As often…

How to Break Into the Entertainment Biz

Hi all! Thanks to my friend Adam Wilt and the graciousness of the PVC gang I now have a soapbox to slip off of. I’ll do my best…