Art Adams is a cinema lens specialist at ARRI, Inc. Before that, he was a freelance cinematographer for 26 years. You can see his work at http://www.artadamsdp.com.

Art has been published in HD Video Pro, American Cinematographer, Australian Cinematographer and Camera Operator magazines, and has written for ProVideo Coalition since its inception. He is an active member of the International Cinematographers Guild and a former member of the Society of Camera Operators (SOC).

The large format look, continued: shallow focus and stressing old lenses

The large format look, continued: shallow focus and stressing old lenses

I’ve been getting some play time with RED’s new Weapon camera with a Monstro sensor at Videofax in San Francisco. Jim Rolin, one of Videofax’s owners and…

The “large format” look: Sigma primes on a RED Monstro, in 8K

The “large format” look: Sigma primes on a RED Monstro, in 8K

What’s the big deal about large format cinematography? Shallow focus on wide shots. It’s a big deal. One of my local rental houses, Videofax, recently took…

Meet Me at Arri Burbank on January 19th

Meet Me at Arri Burbank on January 19th

If you’ve got some time to spare on January 19th, and you’re near Burbank, stop by and see me at the Arri Burbank Training Space. My…

Some thoughts on color, brightness, and contrast

Some thoughts on color, brightness, and contrast

I’m not happy with just knowing that colors work together in artistic ways. I want to know why. Here are some thoughts. I’m a strict amateur…

LED, the convenient yet dangerous light source

LED, the convenient yet dangerous light source

I love LEDs. Well, mostly. I have my tricks for dealing with them, and I’m going to pass some of them on to you. Read on… This…

Panavision revives VistaVision for a digital world: part 2

Panavision revives VistaVision for a digital world: part 2

Does large format really create a greater sense of depth and dimensionality in a flat image? Read on to find out… If you haven’t yet read part…

Panavision revives VistaVision for a digital world: part 1

Panavision revives VistaVision for a digital world: part 1

The mid-20th century epic movie experience is returning to a screen near you— at your local cineplex, in your home, and possibly even on your phone. A few years…

Train your eyes to see color, the easy way

Train your eyes to see color, the easy way

Color awareness is a learned skill. All you really need is a car. The human brain is a funny thing. For the longest time I was aware of color in…

Opening titles: commercials that sell a series

Opening titles: commercials that sell a series

The art of the opening title sequence is flourishing like never before. The best ones contain clues, “Easter eggs,” as to the theme of path of the series…

Art of the manual white balance

Art of the manual white balance

White balancing a camera is only half the story. Now we have to white balance our lights. Back in my Betacam days I learned that one of the easiest ways…