Art Adams - Director of Photography

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Cinematographer Art Adams shoots spots, visual effects, web/interactive/mobile and high-end marketing projects. His website is at

Art has been published in HD Video Pro, American Cinematographer, Australian Cinematographer and Camera Operator Magazine He is a current member of the International Cinematographers Guild, a past member of the Society of Camera Operators (SOC), and an industry consultant and educator. He lives in the San Francisco Bay Area.

WEB SPOTS: Fast, simple, cheap, P2

My first P2 projects, three web spots, are now live–and I’m impressed at what we did with a small crew and a tiny camera. The crew…

HOW TO: Manually White/Black Balance with a Vectorscope and Paintbox

Not all cameras white/black balance properly. Learn how to use a paintbox and waveform/vectorscope to do it manually. Every HD and video camera is different. Period. As often…

How to Break Into the Entertainment Biz

Hi all! Thanks to my friend Adam Wilt and the graciousness of the PVC gang I now have a soapbox to slip off of. I’ll do my best…