How many LUFS for ideal audio loudness? Why can’t we be friends?

How many LUFS for ideal audio loudness? Why can't we be friends? 1

The recent audio loudness war reminds me of the 1975 hit song Why can’t we be friends?. As I have covered in several articles about audio loudness (which we now measure in LUFS), the community had already established -16 LUFS as de facto standard for online stereo content, and Google had supported that consensus. However, […]

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NAB 2018: Artificial Intelligence in the spotlight

NAB 2018: Artificial Intelligence in the spotlight

From production to distribution, Artificial Intelligence is entering the industry of filmmaking. The 2018 edition of NAB will dedicate time and space to showcase some of the developments that can benefit professionals. This may be the year of Artificial Intelligence. At the 2018 NAB Show, under the umbrella of next-gen media technologies, AI will be […]

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Working with 360 Videos in Motion

Working with 360 Videos in Motion 4

https://www.youtube.com/watch?v=MZL_PwWHx_c This week on MacBreak Studio, I talk with Ripple Training’s Steve Martin about the 360 toolset in Motion. For years, you’ve been able to use Motion to create titles, transitions, and effects that you can then publish for use in Final Cut Pro X. As of version 5.4 (introduced at the same time as […]

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Filmtools Filmmaker Friday featuring Filmmaker Lewis Forfar

Filmtools Filmmaker Friday featuring Filmmaker Lewis Forfar 5

With hundreds of careers and opportunities, the Filmmaking industry can be a unique experience for a Filmmaker. Options include pitching an idea, or a commission through screenwriting, casting, shooting, editing, and screening your project. Filmtools decided to take a deeper look into the world of a Filmmaker. This week, we had the opportunity to speak to […]

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