The Future of Live-Action VR… is Still Well in the Future

The Future of Live-Action VR... is Still Well in the Future 1

VR technology is here…sorta. Storytelling, though, has taken a back seat to technology. That’s a big problem. Recently I attended the Silicon Valley Virtual Reality (SVVR) Expo at the San Jose Convention Center. While most things related to entertainment exist in places like LA and NY, my stomping grounds—the San Francisco Bay Area—are where it’s […]

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Should you transcode before Color Grading in Adobe Premiere?

Should you transcode before Color Grading in Adobe Premiere? 2

There are a lot of misconceptions about transcoding, and discussions on transcoding pop up in forums and groups quite often. This is an attempt to bring some facts and practical advice on the table. The Myth we’re busting: Transcoding your 8-bit source material to 10-bit will magically make it more robust, so you can do […]

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