Content creators intuitively know the importance of moving people deeply in order for their story to take hold and drive sales. Yet often times we seek input from our audience in the form of market research and ironically get side tracked from the real reasons that drive engagement. In order to really understand their preferences, […]
Before anyone pursues a marketing, sales or product strategy, they collect data. It is data about the market and its trends or needs. It's data about the prospective customer – who are they, where are they, what are their needs? It's data about competitors, their products, their go-to-market strategy, their offer. We collect all this […]
The technology watch word, regardless of industry application, is BIG DATA. Whether it is patient data in the health care industry, customer data in high tech or consumer data for packaged goods companies the collection of data and the storage of that data is attracting a lot of attention. Every storage company is touting the […]
Read More… from Social Media + Big Data = Demand for Analytics
