My number one tip for anyone who needs to do tracking in After Effects is to break open the installation of mocha for After Effects (or “mocha AE”) that ships with the application (and has since CS4). Nominally a “planar tracker” used for screen replacements and so on, it can actually be used to track […]
Read More… from After Effects Script of the Week: MochaImport
DAM helps marketing teams improve ROI, brand consistency and customer satisfaction. Anderson Analytics recently performed a study that measured the importance of various marketing trends to top marketing executives in 2011. The survey showed that the top priorities of the marketing executives are: Marketing ROI, Customer Retention, Brand Loyalty, Positioning/Differentiation, and Branding. Continued at […]
Read More… from How Digital Asset Management Can Help Achieve Top Marketing Priorities
Gekko Technology, a world leader in LED-based lighting systems for television and film production, announces a new D-SLR mount for its established and successful lenslite. The D-SLR mount allows direct attachment of the lenslite lamphead to Canon 5D, 7D and Nikon D3 cameras. Fixing directly to the base of the camera via the tripod screw, […]
Read More… from Gekko to introduce lenslite D-SLR mount at IBC2011
For the past few months, I’ve been heads down talking to our clients about storage refreshes. There have been some technology refreshes, primarily from some product coming up on end of life. However, for the most part, I’ve been consistently hearing the pain that I&O professionals have been suffering, which is from the storage capacity […]
Read More… from Virtualization And Storage Must Go Hand In Hand To Achieve Efficiencies
Creating user personas is a fantastic way to get stakeholders to focus during design and content creation. You’re not just designing or writing for people who like… well, everything… you’re designing for that particular someone who likes to do something particular. I always say, “Ask for what you want and you’ll get it. If […]
With an infusion of fun and adventure in all the work he does, Paul Cronin specializes in high-speed, extreme-condition footage for his company, WhiteCap Video. The shoots for his high-end boat reviews require his keen sense of the elements along with gear that can face the tough conditions of humidity and temperature while capturing steady […]
Read More… from WhiteCap Video Relies on Fujiinon Lens and Image Stabilizer
From testing, packaging and recycling to training personnel, Anton/Bauer®, a brand of The Vitec Group, and the world’s premier provider of batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, has made a significant investment in lithium-ion (Li-ion) safety. By adhering to and exceeding safe-handling requirements, Anton/Bauer enables […]
Read More… from Lithium-Ion Safety Investments Significant at Anton/Bauer
If you were expecting some kind warning when computers finally get smarter than us, then think again.There will be no soothing HAL 9000-type voice informing us that our human services are now surplus to requirements. In reality, our electronic overlords are already taking control, and they are doing it in a far more subtle way […]
Randy Halverson and Kim Pimmel have some nice time-lapse videos from the “real” world. Halverson posted his work on his website DakotaLapse, which was picked up by Wired Science and others. Kim Pimmel, from the Adobe Experience Design team, works on another level with soap bubbles and “light brushes.” Pimmel’s latest, Compressed 2 (via Jer […]
Cathy Halligan is the senior vice president of sales and marketing for PowerReviews. Prior to joining PowerReviews, she was chief marketing officer and vice president of product management and multichannel integration at Walmart.com. Halligan also held executive positions at Williams-Sonoma, Gymboree and Lands’ End. Google is at the social game again with the recent […]
