CMG Hidden Gems: Chapter 20 – Collapsing Transformations

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We’re going through our book Creating Motion Graphics with After Effects 5th Edition (CMG5) and pulling out a few “hidden gems” from each chapter. These will include essential advice for new users, plus timesaving tips that experienced users may not be aware of. We covered nesting and precomposing in the last two chapters, which are […]

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Moving beyond “social media marketing”

Social Business vs. Social Marketing: Understanding the fight over “content”. The BrandBuilder Blog. Moving beyond “social media marketing” – A short list of business functions in social media that do not require content to create value and yield results: We have seen how Marketing, advertising and PR all tend to focus on content in and […]

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Micro-Dayparts: The infinitely divisible marketing opportunity

Micro-Dayparts: The infinitely divisible marketing opportunity | Media Modality. The benefits of a highly fragmented media landscape There’s lots of talk about the challenges facing the media industry and marketers of all types – especially when it comes to reaching consumers where and when they want to be reached. In true fashion, we see these […]

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Cinevate Launches Atlas FLT Slider and Simplis Rig for DSLR Movie Making

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For NAB 2011 Cinevate have launched several new products including the new Atlas FLT slider and the Simplis support system. Click through to see videos of these new products. Atlas FLT – Video and DSLR Camera Slider from Cinevate on Vimeo. Cinevate's Simplis DSLR Rig from Cinevate on Vimeo. Cinevate Announces the New Atlas FLT […]

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Pomfort Silverstack SET, workflow solution for on-set use

One interesting tool that I wanted to get a look at before leaving NAB 2011 was Silverstack SET from Pomfort. It’s an “All-in-one workflow solution for the set” hence the name Silverstack SET. I had seen an early demo a year or so ago and I really liked the interface and design of the application […]

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A bit more about Baselight for FCP via iPhone video

I stopped back by the Filmlight tent on the last day of NAB to grab a quick iPhone video demo of Baeslight for FCP at work. After I posted the piece about this plug-in on Monday Filmlight announced that they were developing Baselight for Nuke which continues in that idea of Baselight everywhere. At least […]

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