Stillmotion has posted a very cool behind-the-scenes video that shows their helmet-cam in use for NFL Films, used to tell the story of new players going through training. It’s a great application of compact DSLRs as POV tech, and they did a nice job creating a custom helmet-cam unit that appears to work beautifully. If […]
The Content Revolution | Sparksheet. Custom publishing is recast as “content marketing.” Editorial directors are reborn as “content directors.” Spafax’s Arjun Basu explains why this is all more than just semantics: It’s part of the “Content Revolution.” Something happened to me recently. My title went from “Editorial Director” to “Content Director.” My job description changed […]
In late September of 2010, Amtrak announced plans to have a high speed rail line in the Northeast U.S. that will connect Boston, New York, Philadelphia and DC, and move at up to speeds of 220 mph. A train that fast would cut a 426 mile, 8 hour trip for most East Coast travelers, down […]
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Digital Asset Management White Paper – What to Know Before You Go! – Marketing Digital Asset Management | Widen – Digital Asset Management. Widen Enterprises and DAM expert John Horodyski, Principal ofDAM Education – a consulting agency focusing on Digital Asset Management education & training – today have published a new digital asset management white […]
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If you were wandering around the Twitter world this morning you might have seen discussion of a Wall Street Journal story that listed “video post production services” as one of the top 10 dying industries! But don’t be too sad fellow editors, this Business Week article lists editors as one of the Top 10 Careers […]
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The mini Quasar is a loupe with battery powered LED lights that aids three ways in camera sensor inspection. First to identify the tiniest of errant particles before cleaning, to make sure you didn’t leave a smear, and then to save time and trouble by confirming that further cleaning is unnecessary. This little gem should […]
Logic+Emotion: Search + Social = Authority x Influence Search Is Information Based There are two primary ways a digital participant finds content across the digital cloverleaf (paid, owned, earned, social properties). One scenario is to initiate a search using a popular search engine such as Google. Most recently Google has tweaked their algorithm to reward […]
7 Reasons Businesses Are the Future of Publishing. How people consume news and information is fundamentally changing. In a week that saw Twitter celebrate its fifth birthday and LinkedIn welcome its 100 millionth member, we take a look at the shifting information landscape and its implications for marketers. With major innovation come marketing changes, and […]
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Recently I’ve been getting a lot of performance questions from Mac users about using Adobe Premiere Pro editing systems with ATI/AMD graphics cards. No question this has been “sparked” by Apple’s recent series of MacBook Pro Laptops featuring Thunderbolt and a 1GB AMD Radeon 6750 graphics card. I created a video (below) to show you […]
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Availability Heuristic Marketing [Applied Science for Marketing] | Search Engine People | Toronto. Humans use a bunch of rules to process information in order to judge it and act on it. One of these heuristics is the Availability Heuristic. The Availability Heuristic’s logic goes like this: if it is easy to recall (remember), the probability […]
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