If you haven’t yet checked out the new Dell channel on PVC, please link on over. We are just launching the channel now, but we’ll be adding a lot of great content from Dell and partners like Autodesk and Adobe. In order to get access to these articles, you’ll need to sign up for the […]
Day: February 7, 2011
Canon Announces Development of Stunning New 200-400mm f4 L IS With Built In 1.4x Teleconverter
A brand new 200-400 f4 L IS zoom lens is being developed by Canon for release before the end of the year. Incredibly the lens features a built in 1.4x teleconverter to give a 280-560mm lens ! Nikon shooters have long enjoyed their own 200-400 f4 zoom lens but Canon has finally answered it with […]
Canon Announces New 500mm and 600mm Lenses
Canon has announced today that the new 500mm f4 L IS II and 600mm f4 L IS II are ready for release after being previewed at Photokina back in September. Just like the new 300mm and 400mm prime lenses, these new ones represent a significant weight saving compared to their previous versions. Full press release […]
The Role of Curation in Developing and Transmitting News
Conversation Agent: The Role of Curation in Developing and Transmitting News. A new frontier of opportunity is in theways news is being developed, packaged, and transmitted. Curated filters are becoming more interactive. From theNew York Timesoffering personalizednews recommendations, to this past week’slaunch of TheDaily, a subscription-based app for the iPad indexed by Andy Baio on […]
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The (Mis)Measurement of Marketing
The (Mis)Measurement of Marketing | Digital Tonto. We’ve all been conned. Metrics. ROI. Optimization. These all have some intrinsic value. However, they’ve also led to a misguided Wall Streetification of marketing that has confused means with ends and correlation with causality. As we transition to a digital world, the tendency for destructive reductionism becomes even […]
What’s the DAM Meaning?
Digital Asset Management – DAM-it! – The Blog. DAM & CMS acronyms can get overwhelming, so we’ve created a list of the most popular ones. CM Content Management A system used for organizing, managing and editing digital content. WCM Web Content Management A sub-set of CMS used more specifically as a web application for the […]
HDR Efex by Nik
HDR, or high dynamic range, photography has become very popular in the last few years. This process allows the photographer to render details in high contrast scenes including sunny day landscapes and building interiors, both shadows and highlights will have detail. All you need to do is bracket your exposures 1/2 stop or more for […]
Quicktips 2011 Day 07: changing FCP filters lengths partially applied to a clip
One particularly nice feature that Final Cut Pro allows you to do is to apply a filter to only part of a clip or a sequence nest. I find this particularly useful if I’m applying a non-realtime filter to a longer nest of clips and the filter effect will only happen for a very short […]
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Superbowl Commercial Shot With Canon 7d
Those of you who watched the Superbowl today might have caught a glimpse of a Doritos advert that was shot entirely using Canon SLRs. A few months back a competition was run by Doritos and Pepsi Max to see who could make the best commercials for their products. The top three submitted commercials for each […]
American Editor
More than one person has pointed me toward the relatively new blog American Editor, written by Rob Ashe: Senior Video Editor & Opening Title Designer of Conan O’Brien’s most recent ventures among other items on a long resume. Rob is a straight shooter with a wry sense of humor, who dishes up some honest opinions […]