Avid® (NASDAQ: AVID) today introduced Pro Tools | HD Native, enabling a growing market of music and post-production professionals to tackle demanding audio projects using the full capabilities of Pro Tools® HD software running entirely on computer CPU host-processing power. Taking advantage of the rapid advancement in the performance of computer processors, this newest member […]
Day: October 8, 2010
What if we start all over?
What would the production industry be like if we had no existing industry: no established production business, no guilds, no agreements, no contracts, no established workflows. How would we go about establishing something like broadcast television so people could still make decent middle class salaries, be creative and do what they love to do. In […]
How the Web Is Changing Fashion Marketing in 2010
How the Web Is Changing Fashion Marketing in 2010. TheFashion Tech Series is supported byNordstrom Conversation. To share your thoughts on apps and social media in the fashion industry, join theConversation at Nordstrom. The fashion industry functions much like your least favorite high school clique: A leader boldly undertakes something new, a few imitators cautiously […]
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The Face of the New Branded Contest
Image by pt via Flickr The Face of the New Branded Contest – Mobile and Social Media | ClickZ. When it comes to online promotion, branded contests used to be left to their own devices. Sure, marketers would mention them on their brand and product sites and in some existing banner ads, but the proactive […]
Content strategy by the numbers, via semantics
Content strategy by the numbers, via semantics – FierceContentManagement. While I don’t buy the saying “you can’t manage what you don’t measure,” data certainly helps, in content management and publishing just as in managing sales, spending, personnel performance and a host of other business functions. Of course, we do have content-related measurement in the form […]
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Alexa ISO Settings: The Least You Need to Know
My previous Arri Alexa article showed you how the camera’s dynamic range responds to different ISO settings. In this shorter article I’ll show you why that’s useful and practical information. All the world loves graphic examples, so let’s start off with one: This graph shows how tones are allocated at four different ISO settings on […]
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