Petrol Bags Protect Jurifilm’s Audio gear for Soccer Championships in South Africa

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To document South Africa and the Soccer World Chapionships for TV Station ZDF in Germany, Jurifilm’s Field Sound Operator Tobias Ehleben and cameraman Dieter Goerke needed a tight shooting package that was safe and easy to access. That’s what they got, thanks to Petrol Bags. “We were filming for seven days in different places and […]

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Branding is Synonymous with Emotions

Branding is Synonymous with Emotions | Penn Olson. A well-known and respected brand is definitely an invaluable asset to anycompany. Branding is essential as it plays a strategic role by differentiating itself from the competition. A company’s brand image comes from the marketing communications effort to create favourable, unique associations about the brand. The best […]

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Content Strategy, Digital Conversation Strategy, and a whole new wave of really, really, really awes

Content Strategy, Digital Conversation Strategy, and a whole new wave of really, really, really awesome Social Media services. Or not. The BrandBuilder Blog. The bull$hit bingo of Social Media and digital buzzwords is just getting warmed up. If you thought 2010 was bad, wait until you see the new batch of whoppers awaiting you on […]

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Kicking the tires on DaVinci Resolve for Mac

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DaVinci Resolve for Mac has begun shipping en masse and is now getting into the hands of a lot of end users. Apparently I talked up the right people as I stalked the Blackmagic Design booth at NAB as they sent over a copy for testing and review. I wanted to install Resolve right away […]

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Broadcast Quality HD Production for Beginners:

Broadcast Quality HD Production for Beginners: 2

In this five-part series, we will look at a real world case study of a facility that took on the daunting task of upgrading to HD. These parts will cover: Part 1: Getting Started – assessing your goals, making overall decisions with regards to cabling and formats, designing your new system. Part 2: Setting Up […]

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