4 Ways Video Is Fundamentally Changing

If you’re interested in the business of video beyond just shooting and editing it, you might enjoy reading Shishir Mehrotra of Google’s recent article over on ClickZ. He notes “In my position at YouTube, I’ve observed this market over the last few years, and have taken note of the ways in which it is fundamentally […]

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Which DAM product is right for you?

Get thereal story on Digital Asset Management vendors and tools. – Download criticalevaluations in seconds… – Scan the detailedcomparison charts in minutes… – Have the rightshort-list in hours… …with all thesupporting analysis to learn what it’sreally like to use each product. Get a free sample Download the complete report now for $1950, or Subscribe to […]

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NewTek Ships LightWave™ 10

3D artists’ gain interactive viewport rendering, real-time stereoscopic preview, Virtual Studio Tools for immersive walkthroughs and the first complete linear color space workflow, all within an enhanced user interface SAN ANTONIO – December 30, 2010 – NewTek, a worldwide leader of 3D animation and video products, releases NewTek LightWave™ 10-the latest version of its Emmy® […]

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Samsung releases the NX11 Mirrorless Camera

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Earlier in the year Samsung Imaging unveiled the NX10 , their shot at the interchangeable lens mirrorless compact camera market. Today they have shown the new NX11 just prior to the Consumer Electronics Show in Las Vegas. The NX11 featured a 14MP sensor that also shoots HD video and uses the companie's APS-C sized sensor […]

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ARRI Alexa vs Canon 7D latitude & grading comparison

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It seems a little absurd to be comparing a $1500 camera to the ARRI Alexa, but such is the world that we currently live in…DSLR video has made major inroads in production, and there are many situations where it is well-suited. But as with any tool, part of deciding when to use it is knowing […]

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Sony to double image sensor production capacity

It's long been about the big two, Canon and Nikon but today Sony have indicated further that they mean business in the photography industry with the announcement of a $1.2 billion investment into acquiring a new facility for sensor fabrication.{C} Investment of approximately 100 billion yen in contemplated acquisition of fabrication facilities and expansion of […]

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You’re a Professional, not a Food Bank

Why do image makers seem to be always giving their work away? Still and video productions are not commodities; they’re not second-hand merchandise. They’re not restaurant leftovers. Yet image professionals repeatedly give away their services as though they’re out of freshness dateing. The practice of charging little or nothing actually decreases the value of what […]

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Make Meaning with Subject Placement

The arrangement of elements and their physical relationship to each other in an image is critical to visually putting across the meaning you want to convey without words. Ask yourself first, what is my story? When you’re shooting for advertising or a personal event, the client’s story obviously trumps any editorial idea you might have […]

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