The Five Phases in a Successful MTI

As the Cliffe Associates (this blog) team pack their bags to visit Chicago, the marketing technologist will be looking forward to Carol Chase Baum discussion on MTI. The Five Phases in a Successful Marketing Technology Implementation, which details hands-on methods for getting the most from your Marketing Technology projects. For example, regarding that much-used term […]

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Autodesk Acquires SoftImage

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In yet another major acquisition in the 3D space, Autodesk announced today that it has acquired the SoftImage unit from Avid. This puts three of the most popular 3D animation packages – Maya, 3D Studio Max and now SoftImage XSI – into the hands of a single corporation which also owns Mudbox and RealViz. The […]

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