Marketing Automation for Brand Content Management

Michael Moon President & CEO, GISTICS, Inc. will be speaking as part of Kodak’s Executive Breakfast Series at Henry Stewart’s Digital Asset Management conference in LA 10-11/11/08. Entitled Marketing Automation for Brand Content Management, this session will explore how the world’s leading companies are leveraging technology to drive process efficiencies. Michael will discuss key strategies […]

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To the untrained eye, it looks a lot like chaos.

Enterprise marketing management and the vastness of online marketing Enterprise marketing management (EMM) software is, to a marketer-technologist such as myself, the Holy Grail of 21st century marketing. Like enterprise resource planning (ERP) for operations, its aim is to provide a holistic, integrated view of an organization’s entire marketing universe — an overarching umbrella that […]

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