Sony notes, 7 Oct 2008

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The business end of the HVR-Z5. There were a couple of unexpected surprises at VMI’s mini-Sony show today in Sunnyvale, CA. While the HVR-S270 and PMW-EX3 camcorders, the PMW-EX30 SxS recorder/player, wireless mics, and LCD displays were the main attractions, Sony also fetched along one of three prototype HVR-Z5 camcorders currently in the USA, as […]

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A reminder why DAM in a recession is a good move

Seven strategies for B2B marketing during a slowdown Given these macro economic trends, how should you allocate your marketing budget — and time? Here is my definitive guide to B2B marketing during a downturn: 1. Use lead management to maximize the value of each lead. In a recession, risk-adverse buyers take even longer than normal […]

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DAM Los Angeles 2008

Join Teasha Brunelle from Harrah’s Entertainment, the world’s largest provider of branded casino entertainment, at Digital Asset Management Los Angeles 2008, to find out how Harrah’s are simplifying their brand and marketing execution. Teasha will demonstrate Harrah’s creative portal which serves all 12 of the company’s brands. Hear how Harrah’s have introduced central control of […]

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