It’s been awfully quiet around here lately…too quiet. But you know why: It’s the week before NAB (the National Association of Broadcasters) Convention, the largest annual industry trade show for those of us in North America), and we’re all hunkered down either a) finishing projects before NAB, b) getting our presentations ready for NAB, c) […]
I was looking for some lightweight NLE/cutting software solutions recently. Obviously Windows users have Windows Movie Maker, and Mac users have iMovie. Neither are particularly lightweight, and both have a number of feature restrictions. So in the interests of sharing info, here are a few other NLE options. Note that I haven’t had time, resources, […]
Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though. Think about how you approach marketing campaigns today and the picture will become a bit clearer. – You evaluate target demographics. – Develop strategic messages. – Conduct an audit or focus group. – […]
Read More… from Will The Real Social Media Expert Please Stand Up?
[podtech content=http://media1.podtech.net/media/2008/04/PID_013497/Podtech_Marketing_Voices__Interview_wi.mp3&postURL=http://www.podtech.net/home/5074/how-social-media-is-impacting-the-corporate-marketing-and-pr-functions&totalTime=825000&breadcrumb=6c85080457df433a8463e4506a4b4fc2] There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found […]
Read More… from How Social Media is Impacting the Corporate Marketing and PR Functions
A while back, while browsing Reduser.net, I saw that someone had done an IR test and discovered that RED has a weakness when it comes to IR filtering. I did my own tests and here are the results: First shot: RED Build 15, Redcode 36, processed in Red Alert (contrast +.7, brightness +3.0, Kelvin 5130k, […]
The amount of digital content created by media & entertainment customers is growing at an alarming rate. From the retention of final cuts and raw content that may find life in future projects to digital preservation efforts, more and more content is being maintained. As a result, companies of all sizes are struggling with how […]
Read More… from Archiving in the Entertainment and Professional Media Market
