If you’ve placed any advertising before, you know that the information you can get from sales reps can vary wildly. I’m not dissing sales reps, instead there really hasn’t been great standards by which Publishers should follow. We feel pretty strongly that Google Analytics is great data. In fact, we base our writers payments on […]
Yeah, yeah, I promised in my last post that I would only have one RED post. I lied. After a request for a RED Wiki, we threw one together here! What’s in it so far? Nothing. This will be an experiment to see if the community can fill this up with valuable information, no flame […]
Some good advice from mastering multimedia. “I, like the rest of journalists and editors working in this industry, know we need to improve how we capture, produce and deliver multimedia content. The problem is media companies have been slow to embrace the Internet. The fact is, they all talk a great line, but still struggle […]
Five Ways for Marketers to Effectively Reach CIOsby Sherri Leopard Technology marketers have spent decades trying to connect with CIOs. And in an environment where technology is fueling innovation, yet investment capital remains tight, reaching CIOs has never been more important (or more difficult). Yet many marketers continue to fall short when it comes to […]
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Moving Image Research (MIR) is a software and services company. We help content owners to digitize, publish and sustain their moving image collections. We do this through: Video Publishing and Hosting Moving Image Research provide a set of easy-to-use tools for web publishers, to support user video uploading, transcoding and management. Media business process and […]
