Good evening Mr. Phelps: As I mentioned in the Forum FAQ earlier this morning, launching forums on a new website is a tricky animal. The more categories you have early on, the more likely there will be empty forums. Of course who wants to visit empty forums, and who really wants to make the virgin […]
Month: April 2008
Coming Soon To A Theatre…or Mobile Phone Near You
Coming Soon To A Theatre…or Mobile Phone Near You Posted by michael on Apr 29, 2008 in Mobile Marketing, Mobile News Once celebrities began realizing the myriad benefits of putting their image and likeness on products and services offered through mobile marketing, it was inevitable that the rest of Hollywood would soon follow suit – […]
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Why Lease When You Can Buy?
Why Lease When You Can Buy? – A Case for Content Marketing We are in the middle of working on a video about content marketing and one of the key phrases we are using is “Why lease when you can buy?” If you are looking at a car or at a house, their are pros […]
RED on location: Art Adams shoots a spec spot
Saturday, 3:33pm: crew assembles at Chater Camera to pick up the bulk of the gear and load it into Simon Sommerfeld‘s truck. We arrive on location at 4:00pm. The shoot occurs at the elegant Craftsman-style house of Craig and Diana, an unsuspecting Oakland couple. Jono Schaferkotter directs; Art Adams DPs, Simon Sommerfeld gaffs, Devin Baker […]
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NAB Odds and Ends
I’m a bit late in writing this, but there are some NAB wonders that I want to blog about. I had all of one day to see the show, but I did see some pretty cool things. How can you not at NAB? I spent Sunday through Tuesday working in the Element Labs (elementlabs.com) booth. […]
North Plains Managing Video Assets
North Plains provides digital asset management and video asset management solutions. Built on the TeleScope platform, North Plains’ suite of products were designed to meet the diverse range of digital asset management needs from small to midsize businesses and design studios to the complex business challenges of global enterprises which have a need for digital […]
Interwoven Honors Customers for Innovation in Unlocking the Value of Content
Ashurst, Education Management Corporation, Ehrhardt Keefe Steiner & Hottman PC, Fulbright & Jaworski, Kao Corporation, KPMG Australia, Loma Linda University Medical Center, and Lowenstein Sandler Named Interwoven Excellence Award Winners GEARUP 2008, SAN FRANCISCO, Calif., — April 24, 2008 — Interwoven, Inc. (NASDAQ: IWOV), a global leader in content management solutions, today announced the winners […]
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Is It Worth That Much?!?!?
While I found myself defending Avid’s new pricing scheme , I got to wondering about how people actually decide if something is worth its cost. From conversations I’ve had publicly and privately it is clear that logic has little bearing in most value decisions. Here’s an example: You shop at Costco because the price is […]
Is Avid Toast in the NLE Market?
After returning from NAB last year (2007) I gave Avid 3 years as a significant player in the NLE market. The combination of the major inroads FCP had made, including the announcement of Final Cut Server and the ineptitude shown by the Avid marketing department, converged to create the impression of a grave future. This […]
NAB 2008 – Take-aways
I spent NAB 2008 walking around, looking for gear for our production company and getting a feel for where things are headed in general. I took away several strong impressions about where the industry is going—as well as a couple of interesting toys. The Format Wars ain’t over With the advent of DV-based standard definition […]
