What Avid’s Moves Mean

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Avid’s finally taken the action many have been calling for. It’s decided to simplify its product line, dropping Xpress Pro and lowering the price of Media Composer. Details here. The consensus in various forums and mailing lists is that this is another example of too little, too late from Avid. I respectfully dissent. Too late? […]

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Avid lowers Media Composer price, will drop Xpress

[Press Release] Avid Unveils “New Thinking” for 2008 First phase of multi-tiered campaign includes simplification of product line, new software pricing, updated support services and new online community resources Tewksbury, Mass, March 17, 2008 – Avid Technology, Inc. (Nasdaq: AVID) today announced that its Video division has unveiled “New Thinking” – a customer-focused campaign designed […]

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Multidimensional Knowledge Management

Multidimensional Knowledge Management: The Rule-ChangingApproach to Improving Customer Experience and Contact CenterPerformance Tuesday, March 18th, 2008 — 11:00 am PT / 2:00 pm ETREGISTER NOW for this complimentary webcast The use of knowledge management (KM) in the contact center can help improve customer experience, service quality, and contact center productivity. However, KM-enabled value creation has […]

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Discussing RED, uncensoRED

Context: Adam shot some RED footage on Friday 7 March, as part of a camera comparison, and took the raw files home to play with. Art shot a quick test with the same camera six days later. The following email conversation ensued… ART …Sorry I couldn’t make it, I launched into testing a RED ONE […]

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RED vs. Ace Hardware

Rolling_Green_Bars500.mov I was shooting some exposure tests with a RED and I turned my tungsten reference light off to look at something on the camera. I noticed green roll bars crawling up the monitor, and quickly figured out that it was the rolling shutter interacting with the overhead cool white Ace Hardware fluorescents in the […]

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