Metadata discovery

A taxonomy of metadata matching algorithms There are distinct categories of automated metadata discovery: Lexical Matching Exact match – where data element linkages are made based on the exact name of a column in a database, the name of an XML element or a label on a screen. For example if a database column has […]

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What is Marketing Resource Management (MRM)?

Marketing Resource Management (MRM), also known as Marketing Operations Management and Brand Asset Management, is about using technology to manage marketing workflows, assets, campaigns and suppliers to reduce costs, reduce cycle times and improve brand consistency / compliance. MRM is a horizontal technology, being applicable to any organisation where developing and maintaining a strong brand […]

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Meaning in data, meet sEmantic ™ webs.

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SemanticDesktop.org The Internet, electronic mail, and the Web have revolutionized the way we communicate and collaborate – their mass adoption is one of the major technological success stories of the 20th century. We all are now much more connected, and in turn face new resulting problems: information overload caused by insufficient support for information organization […]

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Digital Asset Management 101

Digital Asset Management 101 by Brad Grimes DAM. Looks like something you might say if you couldn’t find a photograph you needed for a front-page story. But DAM—digital asset management—is actually designed to preempt such frustrated outbursts. In an age when oodles of media, including print, images, video and audio, are stored in computers rather […]

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