What are keywords?

Keywords are the words that are used to reveal the internal structure of an author’s reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension. Indeed, they are an essential part of any language. There are many different types of keyword categories […]

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What is metadata?

Metadata is data about data. An item of metadata may describe an individual datum, or content item, or a collection of data including multiple content items. Metadata (sometimes written ‘meta data’) is used to facilitate the understanding, use and management of data. The metadata required for effective data management varies with the type of data […]

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So we have keywords and metatags…how does that fit in with rss?

Marketers may be from Venus and IT guys from Mars, but Marketing nonetheless needs to understand what IT is talking about. In a new series of short videos, I’ll simplify common technobabble into a framework that marketers can understand and act on. The next time you have a meeting where they’re speaking geek, you can […]

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