DAM, MAM or is it process management?

DAM, MAM or is it process management?Mike Shaw, IBIS If you asked a selection of 50 broadcasters to define exactly what they think MAM orDAM is, I would bet that you’d get 50 different answers. And I would also bet that ifyou asked the same 50 broadcasters to tell you the difference between MAM andDAM, […]

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