Daily Archives: October 12, 2007

Invest in marketing automation

In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table. Fundamentally, this requires B2B marketers…

From Tapes to Bits Digital Asset Management

When terrorists demolished the twin towers on September 11, 2001, producers of the PBS documentary program Frontline needed to quickly create shows about al-Qaida. They had footage of Osama…