In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table. Fundamentally, this requires B2B marketers to: Drive revenue by filling the revenue pipeline with enough sales-ready opportunities, and Improve accountability and predictability by connecting their efforts to hard metrics like […]
Day: October 12, 2007
From Tapes to Bits Digital Asset Management
When terrorists demolished the twin towers on September 11, 2001, producers of the PBS documentary program Frontline needed to quickly create shows about al-Qaida. They had footage of Osama bin Laden from previous broadcasts, but it was on videotapes and CDs stored in cardboard boxes on library shelves. As a result, archivists spent 625 hours […]
