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Keep up with all the news from the Adobe Pro Video team. Get product updates and learn about the successes Adobe customers are experiencing through the use of Adobe Creative Cloud and all Adobe workflows.

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The transition from film to digital video has created a shift in the filmmaker’s relationship to color.

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Driven by a love of storytelling and a fearless nature, filmmaker, teacher, and entrepreneur Dave Basulto’s packed career has taken him from Wall Street to Hollywood and beyond.

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Color is a complex topic: It’s universally experienced, highly contentious, and has an entire field of science devoted to it. But it can’t be easily explained.

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The making of “25 Years of Photoshop”

Adobe collaborates with agencies to produce stunning video using Adobe Creative Cloud
Written by  |  July 8, 2015

Adobe Photoshop is synonymous with creativity, which is why it made perfect sense to celebrate its 25th anniversary with a standout commercial of exceptional artistry. Goodby Silverstein & Partners (GS&P) produced and Rock Paper Scissors edited the fantastic spot—an animated montage of the work of artists from all over the world. It aired during the 2015 Oscars and has been watched nearly 1.9 million times on YouTube. The commercial won two AICP awards, a D&AD Graphite Pencil, two Cannes Cyber Lions, and continues to receive rave reviews from creative professionals and dreamers worldwide.

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Color and light have a huge impact on the art of filmmaking. They set the mood and tone (no pun intended!) of a scene, and guide our experience of the story. To illustrate this phenomenon, we caught up with Jason Levine (@Beatlejase) and asked him to use the all-new mobile app, Adobe Hue CC, to capture three custom Looks and apply them to the same set of video clips using Adobe Premiere Clip to see how creative looks alter the feel of a piece.

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Released Today: The 2015 Adobe Creative Cloud Video Applications

Creativity just got a lot more colorful
Written by  |  June 16, 2015

The wait is over. The 2015 versions of the Creative Cloud video apps, previewed at NAB, are available today! Creative Cloud members, and trialists, can download the new versions through the Creative Cloud desktop applications, or from Adobe.com

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COLLINS redefines the music video.

New York-­based agency fuses music, story, and technology into a psychedelic immersive app using Adobe Creative Cloud for teams and Google Cloud Platform.
Written by  |  June 10, 2015

Rapper Azealia Banks’ latest single “Wallace” is as inventive as her music and her entire persona. To showcase this innovation, the brand agency COLLINS created an immersive app that lets viewers become part of the video and control Azealia’s movements. Custom software designed by COLLINS tracks the viewer’s facial movements through their web camera, allowing Azealia’s audience to physically interact with the web­based video. About halfway through, the viewer appears in the video behind Azealia. Fans are embracing the experience in droves and posting hundreds of “selfies” of their co­appearances with Banks on social media.

Here, we talk with Director Nick Ace and Director of Experience Design Brett Renfer, both of COLLINS, about their roles in creating the unique app and music video experience, with help from Adobe Creative Cloud for teams.

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Senior Post—Closing The Gap between Post and Production Work

From pitches to prototypes… The applications in Adobe Creative Cloud for teams support every stage of Senior Post’s award-winning projects.
Written by  |  June 5, 2015

Feathered jackets. Dancing presidents. And of course the ubiquitous tongue. In an electrifying five-minute video for the music video site VEVO, Miley Cyrus connects to audiences by introducing the people and ideas that make her live performances uniquely Miley.

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Based in Hanover, Germany, TV Plus GmbH is a production house that creates programs for public television, but also for commercial broadcasters and corporations. Since its founding in 1997, TV Plus has produced hundreds of live shows, fictional dramas, children’s entertainment, late night programming, and documentaries.

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Harvey brothers produce stunning videos for Seattle Seahawks

Video production pros gain clients and recognition for amazing video production work using Adobe Creative Cloud and Premiere Pro CC
Written by  |  May 14, 2015

For twin brothers Phillip and Kevin Harvey, having grown up in Moscow, Idaho, it was hard to imagine they would one day be standing on top of the Space Needle in Seattle, Washington with Dave Matthews, or in the middle of CenturyLink Field during the NFC Championship celebrations. The path that led them there was paved with both luck and hard work.

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Disclosure, to comply with the FTC’s rules 16 CFR Part 255 This article was either written by Adobe employees or for Adobe by an outside contractor. It is intended for the Adobe Channel on ProVideo Coalition, which Adobe sponsors.