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Keep up with all the news from the Adobe Pro Video team. Get product updates and learn about the successes Adobe customers are experiencing through the use of Adobe Creative Cloud and all Adobe workflows.

Color and light have a huge impact on the art of filmmaking. They set the mood and tone (no pun intended!) of a scene, and guide our experience of the story. To illustrate this phenomenon, we caught up with Jason Levine (@Beatlejase) and asked him to use the all-new mobile app, Adobe Hue CC, to capture three custom Looks and apply them to the same set of video clips using Adobe Premiere Clip to see how creative looks alter the feel of a piece.

Released Today: The 2015 Adobe Creative Cloud Video Applications

Creativity just got a lot more colorful
Written by  |  June 16, 2015

The wait is over. The 2015 versions of the Creative Cloud video apps, previewed at NAB, are available today! Creative Cloud members, and trialists, can download the new versions through the Creative Cloud desktop applications, or from Adobe.com

COLLINS redefines the music video.

New York-­based agency fuses music, story, and technology into a psychedelic immersive app using Adobe Creative Cloud for teams and Google Cloud Platform.
Written by  |  June 10, 2015

Rapper Azealia Banks’ latest single “Wallace” is as inventive as her music and her entire persona. To showcase this innovation, the brand agency COLLINS created an immersive app that lets viewers become part of the video and control Azealia’s movements. Custom software designed by COLLINS tracks the viewer’s facial movements through their web camera, allowing Azealia’s audience to physically interact with the web­based video. About halfway through, the viewer appears in the video behind Azealia. Fans are embracing the experience in droves and posting hundreds of “selfies” of their co­appearances with Banks on social media.

Here, we talk with Director Nick Ace and Director of Experience Design Brett Renfer, both of COLLINS, about their roles in creating the unique app and music video experience, with help from Adobe Creative Cloud for teams.

Senior Post—Closing The Gap between Post and Production Work

From pitches to prototypes… The applications in Adobe Creative Cloud for teams support every stage of Senior Post’s award-winning projects.
Written by  |  June 5, 2015

Feathered jackets. Dancing presidents. And of course the ubiquitous tongue. In an electrifying five-minute video for the music video site VEVO, Miley Cyrus connects to audiences by introducing the people and ideas that make her live performances uniquely Miley.

Based in Hanover, Germany, TV Plus GmbH is a production house that creates programs for public television, but also for commercial broadcasters and corporations. Since its founding in 1997, TV Plus has produced hundreds of live shows, fictional dramas, children’s entertainment, late night programming, and documentaries.

Harvey brothers produce stunning videos for Seattle Seahawks

Video production pros gain clients and recognition for amazing video production work using Adobe Creative Cloud and Premiere Pro CC
Written by  |  May 14, 2015

For twin brothers Phillip and Kevin Harvey, having grown up in Moscow, Idaho, it was hard to imagine they would one day be standing on top of the Space Needle in Seattle, Washington with Dave Matthews, or in the middle of CenturyLink Field during the NFC Championship celebrations. The path that led them there was paved with both luck and hard work.

Documentary feature explores the journey of pregnancy in "40 Weeks"

Director and Editor Christopher Henze creates his first feature film using Adobe Creative Cloud and Adobe Premiere Pro CC
Written by  |  May 12, 2015

Christopher Henze learned the ropes of documentary filmmaking from veteran Jeff Gibbs, Co-Producer of Michael Moore’s film Fahrenheit 9/11. When Gibbs challenged Henze to decide what movie to make, he advised him to focus on something personal. At the time, Henze’s wife was pregnant, and it hit him that he could make a documentary that would honor the journey of pregnancy.

Dado Valentic blurs the lines between still and motion imagery

Master colorist and artist bring magic to cinema and fashion with Adobe Creative Cloud
Written by  |  May 6, 2015

Dado Valentic worked as a producer and DJ before discovering the world of color grading 10 years ago. The industry looked very different at that time, with only four color grading studios in London, so getting started was challenging. He learned his craft in Los Angeles before moving to London and opening his own company called Mytherapy. 

OK Go takes music videos to new heights

Creative team behind OK Go’s viral music video “I Won’t Let You Down” uses Adobe creative tools to visualize ambitious project
Written by  |  April 30, 2015

Alternative rock band OK Go is not only known for its catchy songs, but also for its highly creative music videos. Since the music video for Here It Goes Again—a single shot of the band dancing on treadmills—became a viral hit and won a 2007 Grammy Award, OK Go’s videography has continued to win fans around the world. Many of the band’s music videos involve single camera shots and precision choreography with inspiration taken from Rube Goldberg machines, animation, and optical illusions.

Missed NAB 2015? We bring it to you

New color, collaboration, mobile creativity, and magic from Adobe
Written by  |  April 28, 2015

Under the banner of “Creativity just got a lot more colorful,” Adobe revealed what’s coming next to the Creative Cloud video tools, showcasing the next versions at NAB 2015.

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Disclosure, to comply with the FTC’s rules 16 CFR Part 255 This article was either written by Adobe employees or for Adobe by an outside contractor. It is intended for the Adobe Channel on ProVideo Coalition, which Adobe sponsors.