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Keep up with all the news from the Adobe Pro Video team. Get product updates and learn about the successes Adobe customers are experiencing through the use of Adobe Creative Cloud and all Adobe workflows.

MLB Network retools editing and post-production environment

MLB’s 24/7 cable TV network helps support 20% year-over-year growth in production demand with Adobe Creative Cloud workflow
Written by  |  March 25, 2015

MLB Network prides itself on delivering the most comprehensive coverage of baseball anywhere. Since its launch in 2009, the popularity of MLB Network has soared, spurring 20% year-over-year growth in production demand. In 2014, the network adopted all-new editing and post-production technologies to accommodate expansion, boost efficiency, and further raise the bar on quality.

When you talk with narrative filmmakers they often express that they have loved movies for as long as they can remember. Some pursue this passion from a young age, diving head first into filmmaking, while others follow different career paths that ultimately lead them to the same place. While the creativity and inspiration for the narrative films at the 2015 SXSW Film Festival varies widely, one thing quite a few films have in common is that they were edited with Adobe Premiere Pro CC. The four feature films profiled here share this distinction and are enjoying their world premieres at SXSW.

By definition, documentary films are factual records or accounts of events, but filmmakers know that they are much, much more. At their core, documentaries connect people with stories in unique and compelling ways. To help immerse viewers in stories that often include archival content and various forms of media, many SXSW filmmakers rely on the integrated applications found in Adobe Creative Cloud. Here, we highlight four films that are both fascinating documentaries and dynamic stories.

Documentary films often tackle current events to give audiences a deeper understanding of diverse topics and differing points of view. The SXSW Film Festival 2015 lineup of documentary features includes many films that seem to have anticipated what would be topical for this year’s audiences. Although the subject matters vary, an Adobe Creative Cloud workflow is common among many of this year’s documentary features at SXSW. Here, we look at four films that could have come directly from today’s headlines.

SXSW 2015: More than twice as many films cut with Adobe Premiere Pro this year

Over 120 films at SXSW used Adobe Creative Cloud video applications, including 60 edited on Premiere Pro
Written by  |  March 4, 2015
What a difference a year makes. Last year at the 2014 SXSW Film Conference & Festival a respectable 23 films had been cut with Premiere Pro, including gems like

The Evolution of Film Editing


Written by  |  February 26, 2015
Originally posted to the Adobe Conversations Blog by Bill Roberts, Senior Director of Product Management, Creative Cloud Video segment In 1934 the Academy Awards introduced a new category: Film Editing, awarding an Oscar to Conrad A....

David Levy explores new worlds with “PLUG”

Famed Hollywood concept artist directs/produces sci-fi short using Adobe Creative Cloud
Written by  |  February 25, 2015

David Levy will be delivering his presentation entitled "Career evolution from concept artist to filmaker with Creative Cloud" in the Adobe booth theater at NAB 2015 on Tuesday, April 14th and Wednesday, April 15th at 3:00 p.m.

Rockstar energizes its brand with dynamic videos

In-house video team brings fans closer to the action than ever using Adobe Creative Cloud
Written by  |  February 23, 2015
From athletes to rock stars, Rockstar Energy Drink is made for people who live active lifestyles. Available in more than 30 countries, Rockstar has sold billions of cans worldwide. Like its name suggests, Rockstar is a brand built on excitement and action, and the company reaches its audience by sponsoring a wide range of sports and music...

“The Chair” explores filmmaking through the lens of two first-timers

Production team uses Adobe Premiere Pro CC to turn 3,000 hours of documentary footage into 10 compelling television episodes
Written by  |  February 19, 2015
Chris Moore, executive producer of Project Greenlight, has long been fascinated by the way different creative visions can take projects in wildly different directions. The Chair is a documentary series that follows two directors as they develop their first feature-length films based on the same original screenplay. Over the...

Conservation International increases environmental awareness through visual storytelling

Environmental conservancy uses Adobe Creative Cloud to highlight impact of projects around the world
Written by  |  February 12, 2015
Building upon a foundation of science, partnership, and field work, Conservation International (CI) seeks global solutions to problems that threaten the health of the planet’s ecosystems. The visual storytelling team at CI uses video as a primary way to communicate how the organization’s projects protect nature, empower...
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Disclosure, to comply with the FTC’s rules 16 CFR Part 255 This article was either written by Adobe employees or for Adobe by an outside contractor. It is intended for the Adobe Channel on ProVideo Coalition, which Adobe sponsors.