Rede Massa Brazil deploys Cinegy across their network of regional broadcasters

Cinegy and Sterling do Brasil are happy to announce the recent deployment of Cinegy software-based automation and playout solutions at 5 of Rede Massas regional broadcasters in Brazil.

Rede Massa is a Brazilian based regional broadcasting network and one of the most experienced commercial TV Broadcast networks in Brazil , comprising 5 TV Stations and several FM Stations and is affiliated to SBT, a major national TV network.

The 5 Rede Massa regional broadcasters deploying Cinegy Air Express Studio for automation and playout are: Televisão Naipi Ltda, Televisão Tibagi Ltda, Televisão Cidade Ltda, TV FB – Comunicações Ltda and Sistema Massa de Televisão Ltda.

“We chose Cinegy Air Studio Express to implement a news workflow in several of our TV Studios, integrating it to existing nonlinear editing infrastructure”. Says Sok Won Lee of Rede Massa Brazil

Operating on non-proprietary hardware, Cinegy Air Studio Express is a cart wall / trick mode playout solution which can be used for news, sports and other operations for SD and/or HD channels. Variable speed playback – slow-motion, loop and bounce playback are all supported. Playback can be controlled via the special Cinegy Air Studio Express control panel or via RS-422 edit controllers by companies such as JL Cooper, DNF or others supporting 9-pin protocol.

“Our test showed a robust performance and we saw an opportunity to use off the shelf hardware and shorten up eventual downtime as hardware is always an issue. We have high expectations regarding mainly the system robustness”. Says Sok Won Lee of Rede Massa Brazil.

“We are very excited about the deployment of Cinegy at Rede Massa in Brazil. This further proves that the scalability and flexibility of Cinegy automation and playout solutions for broadcasters around the world, whether it be a regional or a commercial broadcaster” says Daniella Weigner Managing Director of Cinegy.

About Rede Massa

Rede Massa is one of the most experienced commercial TV Broadcast networks in Brazil and is associated with SBT, one of Brazils major national networks. For further information regarding Rede Massa please visit: www.

About Sterlig do Brasil

Sterling do Brasil is a reseller partner of Cinegy products in Brazil. Sterling do Brasil not only represents but Integrates solutions and equipment related to audio, video and data processing, compression, satellites, fiber optics, Broadcast, HDTV, 3D, CATV, DTH, IPTV, OTT, IP networks, in sum everything related to multimedia.

About Cinegy

Cinegy is a world-leading R&D company, developing and engineering video, broadcast and OEM software solutions. Cinegy software encompasses every aspect of collaborative production, from ingest to editing to playout, all connected to an active archive with full digital asset management. It is modular and scalable; it can be applied to a wide variety of production environments of differing size, scope and purpose, from entry level to enterprise. Based on standard IT hardware and non-proprietary storage technology, it is affordable, easily deployable and intuitive to use.
Cinegy’s application areas include : media workflow, media asset management, broadcast automation, newsroom integration, nonlinear editing, compositing and effects, MPEG technology / encoders/decoders and signal distribution and monitoring. For more information visit
Visit Cinegy on booth SL12213 at the NAB Show.


DAM News Staff