NAB 2012: Maybe this means nothing.

Maybe it does.

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Anyone that has attended NAB in the past decade knows that major booth positions change very rarely, either in position or in size. For example, it was a big deal when Sony moved a few years back from dominating the Upper South Hall entrance area to a space near the rear of the Central Hall. And for as long as I can remember, Panasonic has lorded over the Central Hall floor from an elevated position in the middle of the hall.

However…

This year, those scrappy kids from GoPro have eaten away at almost *half* of Panasonic’s space on that tier. It is a stunning sight to see. And in combination with Sony’s underwhelming press conference on Sunday, it’s hard for a broadcaster to feel too comfortable at this point. Are tectonic shifts afoot?


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Bruce A Johnson

Bruce A Johnson

A 1981 graduate of the Boston University College of Communication, Bruce A. Johnson got his first job in broadcast television at WFTV, an ABC affiliate in Orlando, FL. While there, he rose through the ranks from teleprompter operator to videographer, editor, producer and director of many different types of programming. It was in the early 1980’s that he bought his first computer – a Timex/Sinclair 1000 – a device he hated so much, he promptly exchanged it for an Atari 400. But the bug had bitten hard. In 1987, Johnson joined Wisconsin Public Television in Madison as a videographer/editor, and still works there to the present day. His responsibilities have grown, however, and now include research and presentations on the issues surrounding the digital television transition, new consumer technology and the use of public television spectrum in homeland security. He freelances through his company Painted Post MultiMedia, and has written extensively for magazines including DV and Studio Monthly.